Caltex - B2B Market Redesign and Migration to AEM
Transforming business operations with advanced technology solutions.
The Challenge
Caltex aimed to differentiate their B2B and B2C branding and digital experience, requiring a platform that could support diverse market needs while maintaining brand consistency.
Our Solution
We executed a comprehensive redesign for the B2B markets, aligning them with distinct branding from B2C. This involved creating new functional components, implementing a dynamic HTML form framework for B2B/ITC, and migrating to AEM 6.4.2, followed by an upgrade to 6.5.4 for enhanced performance and integration with loyalty and lead generation systems.
Business Impact
The project led to a revitalized digital presence for Caltex's B2B sector, improved lead generation through integrated forms, and enhanced customer loyalty. The scalable solutions provided a foundation for future growth and market expansion.