Banking Case Study
CIMB - Queue Management System
Transforming business operations with advanced technology solutions.
60%
Reduced Wait Time
45%
Improved Efficiency
200+
Branches Deployed
The Challenge
CIMB faced the challenge of managing long queues in their Malaysian market branches efficiently, requiring a system that could streamline the process and improve customer satisfaction.
Our Solution
We developed an Adobe Experience Manager (AEM)-based queue management system, incorporating advanced data ingestion from CSV files into AEM. This approach enabled real-time queue management and improved service delivery.
Business Impact
The implementation of this system significantly reduced waiting times for customers, leading to enhanced customer satisfaction and loyalty. Additionally, it allowed CIMB to optimize staff allocation, improving overall operational efficiency.